Gardenia Chronicles is a collection of “His-Stories”, “My-Stories”, myths and mythologies; and of the existential trials and tribulations of S.E Asia’s people that blossomed around a household brand name.
S.E Asia’s famed Gardenia – Restaurants, Catering, Bakeries, Ice-Creams, Foods & Beverages Brand was founded and curated by Malaysin entrepreneur, Datuk Wong Tze-Fatt. As with all great brand names, Gardenia’s origins began with a simple seed of passion which took root in the lives of a community; to then grow into the magnificent iconic tree that it is today; with broad spreading branches of mythic proportions.