Gardenia Chronicles is a collection of “His-Stories”, “My-Stories”, myths and mythologies; and is an epic tale of the existential trials and tribulations of S.E Asia’s people that blossomed around a household brand name.
S.E Asia’s famed Gardenia – Restaurants, Catering, Bakeries, Ice-Creams, Foods & Beverages Brand was founded and curated by Malaysian entrepreneur, Datuk Wong Tze-Fatt. As with all great brand names, Gardenia’s origins began with a simple seed of passion which took root in the lives of a community; to then grow into the magnificent iconic tree that it is today; with broad spreading branches of mythic proportions.
From its early beginnings in Kota-Kinabalu Sabah, Malaysia and Bandar Seri Begawan, Brunei Darussalam; Gardenia Restaurants, Catering, Bakeries, Foods & Beverages Brands are now represented throughout South East Asia. The Gardenia family of franchises is enjoined in a common heritage in upholding the Gardenia’s founding motto of “There is No Substitute for Quality” in employing the best marketing practices for distribution and delivery of Gardenia Brand services and products.